North American Safe Boating Awareness Week 2015 has been a great success with kick-off media events held in Vancouver, Winnipeg, Toronto, Montréal and Halifax.
As in the previous years, this event reminded boaters of key issues to keep them safer on the water for the beginning of the 2015 boating season. They are:
1.Always wear a lifejacket or PFD
2.Don’t drink and boat
3.Take a boating course
4.Be prepared before heading out; personally and your boat.
5.Be aware of and take steps to mitigate the dangers of cold water immersion
As part of the Toronto event, emphasis was placed on minimizing impaired boating with the continuation of the Help Catch an Impaired Boater – Dial 911 campaign and by hosting an on-water impaired boater media opportunity. It allowed the media to operate a small open boat through a course simulating impairment wearing goggles that replicated different levels of impairment. See below:
Impairment-simulated operator with safety officer clip (Toronto)
2015 SBAW Kick-Off Event clip (Toronto)
Ready Set Wear It
A total of 13 events were held across Canada. While the numbers of participants worldwide is still unknown, the goal was to eclipse the 2014 record of 6,973 participants.
Get Hooked on Lifejackets Before National Fishing Week in Canada!
The arrival of summer and opening of bass season will once again herald the launch of the Canadian Safe Boating Council’s Hooked on Lifejackets. With over 50% of the boats on the water being used for fishing and statistics showing 80% of those who drown boating were not wearing lifejackets makes Hooked on Lifejackets an important promotional activity. And what better time to launch Hooked on Lifejackets than during National Fishing Week from July 4th to the 12th, 2015
The Canadian Safe Boating Council will be working in partnership with the Provincial and Territorial Angling and Hunting Federations to help get the word out. We will also be reaching out through magazines, fishing regulations publications and directly through the print and radio media. The message will be clear…. there is an abundance of lifejacket styles designed specifically for fishing and with all the choices, it makes it easier and more comfortable than ever to WEAR IT.