The excitement is building as we approach North American Safe Boating Awareness Week which runs from May 18th-24th.
Once again, the campaign’s goal is to remind Canada’s 16 million recreational boaters to boat safely this season and to keep top of mind 5 key messages:
Media support and volunteer involvement are essential to getting the “Safe Boating” message out to the recreational boating public.
For media, there are plenty of copyright-free Radio PSAs, updated TV PSAs, timely articles, magazine ads and more that you can use to develop your “Safe Boating” coverage.
Volunteers too can utilize these materials directly through your own organizations and when approaching your local, community level media. We’re also out to beat last year’s mark of 1,092 PFD inflations with our Ready, Set, Wear It Activity that will kick off the week on Saturday, May 18th.
This kick-off to North American Safe Boating Awareness Week will feature a Ready, Set, Wear It event where participants will join groups from elsewhere in North America, Finland, Japan and Nigeria in an attempt to eclipse last year’s record of 3,993 participants wearing/inflating their lifejackets. To learn more about how to participate, visit www.readysetwearit.com.
Click here to learn more about the 2013 campaign or contact Ian Gilson (
Across Canada, there are 3 major events planned in the following locations:
Click here to get additional information on these events.